Rebranding for BBC News

The BBC has announced it is to spend yet more money revamping its news service. Following an across-the-board redesign for News Online in March, Aunty is to rebrand all its news channels using various versions of its red globe logo. The exercise will cost £550,000 and see channels such as News 24 renamed and regional news programmes have their own colour schemes.

It all sounds very nice and will undoubtedly look very pretty, while strengthening the BBC's news branding and global image. Here in Cheshire, though, it's hard not to see it as yet another lost opportunity to provide licence payers with equality of news coverage. The truly cynical no doubt wonder how it is that Aunty can afford to spend so much money on looks yet cite an inadequate licence fee settlement (and thus poverty) when it comes to providing a couple of pages of content for the licence-paying residents of Cheshire...